Town Sports International

Town Sports International is the largest owner and operator of fitness clubs in the Northeast and Mid-Atlantic regions and the third largest fitness club operator in the United States. Since 1974, the Sports Clubs Network has since grown to more than 150 clubs and 500,000 members operating under the names New York, Boston, Washington and Philadelphia Sports Clubs.

New York Sports Clubs / Starbucks - Starbucks customers received exclusive deals in this joint promo.
Penn Station - Objective was to inform commuters of the reduced $19.95 monthly membership rate in an interesting and memorable way.
Rock The Scales - Music meets exercise was the theme in this in-gym weight-loss and sweepstakes promotion. This program was offered in two consecutive years so it need to be refreshed and re-imagined in year two.
Member-facing Communications - Various brochures, posters, etc. illustrate visual identity standards.